This is a logo we designed for Surf Square. The key priorities we had was to design a simple, versatile and relevant logo.
In the process, we merged the abstract logo we created with a Lettermark to make it memorable and recognizable. The logo is dynamic to a wide range of colors to make it more adaptable.
The abstract logo which is a square presents itself as a wave, and the three fins represent the three surfboards which pioneered the surfing movement – Surf Square. and the borderline symbolize the strong bond in the surfing community.
We believe in Gestaltism, the idea that our eyes tend to crave completeness and organization. So we managed to final it symmetrically balanced.
Year – 2016